Email is the most popular way to communicate with customers, prospects and employees. It’s easy to get caught up in the day-to-day business of operations and forget about the importance of keeping your mailing list clean and current. But a few minutes spent verifying each email address in advance can save you a lot of time, money and hassle down the line.
Whether they signed up for your email list verifier 10 years ago and haven’t opened or clicked on an offer in months, or entered a fake email address in a form to download a free resource, invalid addresses can damage your reputation, decrease the quality of your mailing list and depress metrics like open rates. Regular bulk email verification can reduce bounce rates, improve your reputation as a sender and increase the ROI of all your campaigns.
Navigating the Danger Zone: Dealing with High-Risk IP Addresses
Real-time email verification checks each address as it’s being collected – either on an opt-in form, or during registration for account creation, downloads, event registrations and contest entries – to ensure that it is valid and linked to a working mailbox. It also performs a syntax check to ensure that the correct email format is used, and can detect if the domain name is registered and works appropriately. It can also be configured to exclude free email services, block disposable domains and add information like location, gender, city/region and country to the contact data when available.
It’s a simple, effective and affordable process that every business should undertake to keep its mailing lists healthy and performing at their best. The right email verifier can be set up in just a few steps and will have your database in tip-top shape in no time.