With its short-form videos, viral trends and powerful algorithm, TikTok has captured the attention of a young and diverse audience. With over 1 billion monthly active users, it’s an ideal platform to showcase your brand and reach a broad range of consumers.

Advertisers can leverage the tiktok top feed as part of the Reach & Frequency ad buying type to maximize campaign performance and achieve brand awareness and reach objectives. To do this, advertisers must follow the TikTok content and language guidelines as well as adhere to ad format specifications.

Capturing Attention: Insights into TikTok Top Feed

Tiktok top feed is the first ad users see when they open the app. This ad is full-screen and appears before the For You feed, making it a great way to grab their attention quickly. Unlike Top View ads, they are not skippable, and you can expect them to hold their attention for at least 3 seconds.

The ad format is designed to look and feel like TikTok videos, so it blends seamlessly in the user’s feed. It also lets them interact with the ad just as they would with any other TikTok post, including reacting, commenting and sharing it. The ad can be up to 60 seconds long and supports all aspect ratios. However, longer brand names might be truncated on some devices. Lastly, Tiktok top feed can include music, effects, text overlays and other creative elements to help advertisers stand out. To do this, Tiktok recommends that advertisers use a video that is highly creative and captivating.