Boost Domain Reputation is the opinion receivers (such as mailbox providers and anti-spam services) have of your domain. This can be the deciding factor in whether your emails make it to the inbox or get rejected and sent to the spam folder. It’s a lot like a personal reputation, as it is determined by what you do and who you associate with over time.
Maximizing Domain Trustworthiness: A Roadmap to Success
A domain’s reputation can also be affected by factors such as the age of the domain, the frequency and quality of your content and email engagement, and your subscriber opt-in process (using a double opt-in is a good way to minimize accidental signups that could lead to spam complaints). You should always keep an eye on these factors, and make sure you’re not putting yourself in a bad position.
For example, using certain words in your emails can trigger spam filters, which may land you in the spam folder. It’s a good idea to avoid trigger words in your subject lines and body copy to reduce the chance of spamming your recipients.
Mailbox providers and anti-spam services take a long-term view of your domain reputation and consider factors such as your bounce rate, spam complaint rates, and the frequency with which you change your domain or IP address. Having a high domain reputation will help you achieve better deliverability and ensure your email campaigns reach the inbox of your target audience.