When it comes to live content, there’s nothing that quite matches the appeal of watching your favorite team or player in action. Sports fans are among the most loyal consumers and a desirable audience for brands who want to reach them.
As a result, live sport is becoming increasingly popular on streaming services, including new direct-to-consumer offerings. For example, Amazon Prime recently announced a multi-year deal for Premier League football games that will be broadcast on its platform. And Apple is reportedly close to finalizing a $1billion deal with FIFA to show soccer games in the U.S.
The Most Watched Live Sports Events in History
먹튀사이트 먹튀암행어사 are also betting that live sports will drive subscriber growth and help them stand out from the competition. David Murray, a sports-rights consultant, believes that for Netflix and other streaming giants, securing access to major leagues offers a way to grow audiences while helping them avoid the pitfalls of expensive original non-sports content.
For many, one of the biggest appeals of live sports is its ability to elicit extreme emotions. From joy in the winners’ triumphs to sadness in their losses, sports fans experience a roller coaster of emotions every time they watch their team play. This emotional engagement can be beneficial for their mental health, and may even help them deal with real-life challenges.
For a streaming service, providing the best possible viewing experience is paramount. That means making it easy to navigate games, with real-time onscreen descriptions highlighting what’s at stake—such as a medal event, an elimination risk, or a first-time Olympian. Moreover, it’s crucial to keep streams secure, with video piracy costing billions in revenue last year.