The Impact of Facebook advertising is an important aspect to consider for businesses that are considering online advertising. While it is possible to get your message out through social media, it takes time to build an audience. This can be expensive for new businesses, especially if they are paying for ads on an ad platform like Facebook. However, a well-designed campaign that is targeted to the right people can help your business reduce its costs and make sure that it gets seen by the most potential customers.

Research conducted by Persuad (2013) revealed that a high level of interactivity on Facebook increases consumers’ favourable attitude towards the Facebook page and intention to purchase. While this study was limited in scope, its findings lend itself to further research, particularly around the various forms of Facebook advertising.

The Business Boost: How Facebook Ads Contribute to Growth

A recent study on Facebook marketing by Damon Gochneaur of digital agency Aspiro Agency found that Facebook ads that contain video perform better than those that do not. This is likely because video ads are more interesting and engaging. Additionally, they tend to get more views and clicks than static ads.

The study also found that more valuable ad goals, such as a store visit or product catalog sale, have higher Facebook advertising costs. This is because the ad must be served to more users, which in turn drives up competition for these ads on the platform. However, businesses should focus on creating a relevant and high-quality ad before assessing their bidding strategy.